FLOWN
The Story of FLOWN
It all started with a creative funk,
a puppy, and a sparkle of inspiration.
Let us explain...
The creative mission
When serial entrepreneur Alicia Navarro exited her ad tech company after 11 years, she sought spaces that would unleash her creativity. She had books to write, companies to start, life decisions to make! But she was sick of WFH, and co-working spaces sapped her of inspiration.
The research trip
So, she bought a car and a puppy, and went on a three-month road trip around France and Spain, trying to find spaces to work remotely.
The spark
She then discovered Cal Newport’s book Deep Work. It backed up her convictions with a wealth of research on how modern work fails to foster inspiration. And that modern living, with the constant pings from IM, social and email, is eroding our ability to focus on the big stuff.
The experiments
Alicia developed a hypothesis about what the ideal tools to enable deep work might be. She tested her ideas with a series of deep work retreats – at a villa in Spain, a chateau in France, and a townhouse in Portugal. Forward-thinkers flocked to do deep work in these kitted-up spaces.
The plunge
Just as she was preparing to pitch to investors, Covid hit. The pandemic massively opened minds to the feasibility and benefits of remote work. Alicia raised her investment, hired a team during lockdown, and launched FLOWN just as the Covid restrictions eased.
Take-off
Having validated the need to help people achieve deep work, Alicia devised a model to make deep work accessible to many, and embedded into the way we work and think. Her idea was to provide a platform that scaled the delivery of focus and flow, so anyone could work in a way that was optimized for their well-being. That's FLOWN!
