Dog is Good
Our Story
Cofounders Jon and Gila Kurtz launched Dog is Good (DIG) in 2008 after Gila, a professional dog trainer, had long complained about the lack of clothing which expressed her love of dogs and was actually fashionable. The DIG brand was created to celebrate the remarkable bond people have with their dogs. With a mission to change lives one dog at a time, the brand focuses on art and messaging that resonates with dog lovers and reminds us all, as we say, how great it feels to be with Dog.
The Power of Dog
If you're a dog owner, you know there's nothing that compares to the pure joy you feel when you walk through the door and your furry pal comes bounding into your arms, welcoming you home with unconditional love and a big-old sloppy kiss. It's something we all wish could be bottled up and shared with the world and uncorked when we need it most While Jon Kurtz and GIla Kurtz couldn't do exactly that, they've come pretty close with Dog is Good.
What We Do
Dog is Good operates from a combined office/warehouse location in Los Alamitos, CA. The company sells to retailers all over the USA and some internationally, on dogisgood.com and through other online marketplaces.
DIG also licenses the brand to numerous manufacturers who have their own distribution of pet, gift and home decor products.
DIG is rapidly growing their mobile pop-up business opportunity to dog lovers looking to combine their entrepreneurial spirit with their love of dogs.
What We're Passionate About
Since inception, Dog is Good has generously given back to animal welfare and veteran organizations. DIG has created many targeted campaigns to create awareness and to raise funds for numerous organizations, including personally raising and training and a guide dog (BOLO was subsequently career changed and now serves as the DIG mascot and centerpiece for educational programs).
Today, Dog is Good is championing the nonprofit, The BOLO Project and making a BIG difference in the lives of teens and dogs.
A company and brand that is truly 'inspired by dog'. Dog is Good offers everyone the chance to be inspired by their own
