We love the planet so much, we factored it into our profit margin. We know that when it comes to building a better world for baby, we couldn’t just spread our sustainability message, we had to spread the love. To hold ourselves accountable, we teamed up with 1% for the Planet: An alliance of businesses that put planet above profit. Being 1% for the Planet means that together, we pledge to move the needle for change by pouring 1% of our sales back into environmental causes.

Our partnership with WWF came naturally. Because, much like Charlie Banana, WWF’s vision is to build a safer, healthier, more resilient future for both people and nature. According to the WWF, there has been a 68% average decline in global species populations in less than half a century – indicating an increased risk of mass extinction. We believe that all living things can and should thrive together. That’s why, "since 2020" we're supporting the WWF-led Thirty Hills project in Sumatra, Indonesia: A place where critically endangered orangutans, elephants, and tigers are being actively threatened by global industry.